Our Brand
What do we believe in
Purpose
We at Fero Sakti stand for a fairer, more beautiful world. Our purpose is the heartbeat of our actions. We believe in harnessing the collective power of humanity and technology, yet acknowledge the challenges our society faces. From gender inequality to mental health issues, the road is uneven and long. Inspired by our belief in a better world, every marketing strategy and campaign we create seeks to lift female entrepreneurship, advocate for mental health, and address societal disparities. Our commitment is to make diversity, equity, empowerment, and mental well-being more than ideals; we strive to make them the pillars of the business world.
Vision
Fero Sakti envisions shaping a world where purposeful brands thrive through conscious marketing. We aim to transform the business landscape into one where conscious choices and impactful storytelling create a more inclusive, empowered future for all.
Mission
To elevate companies, especially those led by women, enabling them to transform their realities through work and knowledge. We focus on empowering these businesses to flourish in challenging environments, bringing beauty and change wherever they go, and paving the way for a sustainable, equitable future through conscious marketing.
Values
At Fero Sakti, our values are encapsulated in a powerful triad: transparency, fairness, and empathy.
- Transparency guides our interactions and decisions, ensuring openness in our processes.
- Fairness is at the heart of our approach, driving equitable practices in all aspects of our work.
- Empathy allows us to understand and connect deeply with others, seeing beyond appearances.
In every endeavor, we are committed to achieving excellence, ensuring that our outcomes reflect the highest standards of quality and effectiveness. This triad of values shapes our journey towards impactful and conscious marketing.
Who we are
The women behind Fero Sakti
Patricia McCoy
CEO
Born into a typical family in Goiás, Brazil, my journey has been one marked by resilience and triumph. Confronting the challenges of family alcoholism, I transformed these experiences into strengths, fueling my determination to empower others, particularly women. My early career began in the heart of Brazil as a civil engineer, where I honed my strategic thinking, risk analysis, and decision-making skills. Highlights of this phase include designing multi-family home projects and overseeing major renovations of Walmart Superstores. This experience laid the foundation for my later endeavors in the realms of digital marketing and mental health advocacy.
Civil Engineering: The Bedrock of My Career
Earning a B.S. in Civil Engineering from PUC Goias, Brazil, I developed a solid foundation in managing intricate projects and spearheading strategic growth. These early experiences in Brazil were crucial in shaping my problem-solving abilities and my knack for meticulous attention to detail.
Ascent to Chief Operating Officer: Steering WhiteFlag App Towards Excellence
Joining WhiteFlag App Inc. as the Chief Operating Officer, I embraced the challenge of guiding a dynamic team dedicated to mental health and well-being. Here, I have been pivotal in steering our strategic direction and operational efficiency. My responsibilities encompass financial operations, social media management, and fostering key partnerships. Under my leadership, we’ve significantly expanded our reach, supporting hundreds of thousands through our unique platform offering 24/7, free, anonymous, and personalized peer support.
CEO of Fero Sakti Agency: Redefining Digital Marketing
As CEO of Fero Sakti Agency, I brought a new dimension to digital marketing. My approach combines the precision of my engineering background with a soulful touch in content creation. At Fero Sakti, we specialize in comprehensive strategies covering paid and organic media, branding, and detailed analysis. My leadership philosophy revolves around nurturing personal growth and potential, contributing significantly to our agency’s success and global operational performance.
A Personal Mission: Empowering Through Entrepreneurship and Advocacy
My personal story of endurance has profoundly influenced my mission to empower others. As a proud co-founder of the Grand Strand PTSD/Anxiety Support Group in Myrtle Beach, SC, I strive to offer support and encouragement. Whether leading Fero Sakti Agency or WhiteFlag App, I am committed to forging transformative partnerships and impactful social media strategies that touch lives across the Americas.
Thaíse
Copywriter
Alessandra
Designer
With a decade of experience in various segments, Alessandra is a Graphic Designer graduated from the State University of Minas Gerais, with an MBA in Project Management and a technical degree in Visual Communication.
She uses her expertise to solve visual problems creatively, applying design principles. She specializes in transforming complex concepts into captivating and impactful visual messages. She is known for her sense of creativity, urgency and organization.
Social causes we support
Female-Empowerment Organizations:
Female Health Related Organizations:
Advocacy for Women and Children in Vulnerable Situations Organizations:
focusing on offering support, resources, and advocacy to help improve the conditions and lives of those affected by:
- Women and children facing domestic violence.
- Female victims of human trafficking.
- Girls and women affected by sexual exploitation.
- Women and children fleeing from conflict zones.
- Girls subjected to forced labor.
- Women and children displaced by natural disasters.
- Female refugees seeking asylum.
- Women and girls living in poverty.
- Female survivors of genital mutilation.
- Young girls denied access to education.
- Women and children impacted by racial discrimination.
- Female victims of elder abuse.
- Women and girls with disabilities facing discrimination.
- Female survivors of acid attacks.
Educational Programs:
Community Support Services:
Diversity and Inclusion Organizations:
Environmental and Cultural Preservation Groups:
